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AIX WINE AT IBS


On Monday 24th April Mrs Pont's Business class had the pleasure of welcoming Mr Weima from the famous "AIX" wine (vin de Provence). Mr Weima gave an interesting talk to our students about how he and his team have developed and grown their brand image as well as their unique marketing strategies since they took the business over 8 years ago. A fascinating talk which will no doubt be more than beneficial to the class when presenting their final Marketing and brand image project! Thank you to Mrs Pont for organising this event and to Mr Weima for taking time out of his busy schedule to share his knowledge with our students!

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